Privacy Policy

Effective 13 October 2026

Who we are

Second Growth Games ("we", "us") is based in California, USA. This policy explains what data we handle when you visit secondgrowthgames.com or play our mobile games.

What this covers

The website at secondgrowthgames.com and our mobile games. The first game is Lumber Loader, a log-truck puzzle game. Our games will release on Google Play first, then the App Store.

The website

The website is a static page. It has no cookies, no analytics and no forms.

The browser version of Frontiers at secondgrowthgames.com/frontiers asks before it sends any play statistics. If you say yes, it sends the same first-party gameplay events as our mobile games (described below) with a random player ID; if you say no, it sends nothing. You can change this at any time in the game's Settings.

Our host and CDN, Cloudflare, processes connection data such as your IP address. It does this to deliver pages and to protect against abuse.

What the games collect

With your consent, we collect first-party gameplay events. These are:

• install
• session start
• level start, win and fail
• rewarded ad watched
• purchase

Each event carries a random install/player ID generated by the game, a session ID, the game version, the platform, timestamps and the acquisition source. Events go to our own server.

We use these events to see how people play and which ad campaigns lead to installs.

What we do not collect

• Names
• Email addresses
• Contacts
• Precise location

We do not sell personal information. We do not share it for cross-context behavioural advertising.

There is no cross-app tracking. The games show no App Tracking Transparency prompt, and we do not ask for the advertising ID for tracking.

Install attribution

On Android, we read the Google Play Install Referrer. It tells us which ad campaign, if any, led to the install. We keep it with the consented events.

Ads

The games show optional rewarded ads only. You choose to watch one in return for a reward. Each lasts 30 seconds or less and has a clear close button. There are no banners and no interstitials.

Ads are served by Google AdMob. AdMob may process device and connection information, such as your IP address and device identifiers. It does this to serve the ad, measure it and prevent fraud. Google's own privacy policy applies: https://policies.google.com/technologies/ads.

We request non-personalised ads where the platform lets us.

Purchases

In-app purchases are optional. They include coins, boosters and bundles. Google Play or Apple processes them. We never see your card details.

We receive a purchase or order record. We use it to deliver the item and to prevent fraud.

How long we keep data

• Raw gameplay events: up to 90 days.
• Attribution records: up to 30 days.
• Player IDs that are inactive for 90 days: deleted.
• Backups: expire within 30 days.
• Anonymous aggregate totals: up to 60 months. They contain no player IDs, and each group has at least 20 players.

Your choices and rights

You can decline or withdraw analytics consent in the game's Settings.

You can ask for access to your data, or for it to be deleted. Email [email protected] with the player ID shown in Settings.

California

If you live in California, the CCPA/CPRA gives you these rights:

• to know what personal information we collect and use
• to delete it
• to correct it
• to opt out of its sale or sharing

We do not sell or share personal information. We will not discriminate against you for using your rights.

To use a right, email [email protected] with the player ID shown in Settings.

Philippines

If you are in the Philippines, the Data Privacy Act of 2012 (RA 10173) gives you rights over your personal data. These include the rights to be informed, to access, to object, to correct, to erase or block, to data portability and to claim damages.

To use a right, email [email protected] with the player ID shown in Settings.

You may also complain to the National Privacy Commission: https://privacy.gov.ph/.

Children

Our games are for players 13 and over. They are not directed to children under 13. We do not knowingly collect data from children under 13.

If you are a parent and think we hold data from your child, email [email protected]. We will delete it.

Security

Data in transit is encrypted with HTTPS. Access is limited to the operator.

Changes

We post updates on this page with a new effective date. For material changes, we also tell players in the game.

Contact

Privacy requests: [email protected].
Everything else: [email protected].